American social media personality Alix Earle has invested in canned cocktail brand SipMargs.

The Hot Mess podcast host commented 'Being involved in the alcohol space is something that has always interested me, but it was all about finding the right fit. I knew from the second I took a sip - pun intended - that I wanted to get involved. There may have been larger, more established companies looking to collaborate, but pushing myself to take risks and invest in a startup that I believe in felt like a great next step to accelerate me in my entrepreneurial efforts'.